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Using AI for Campaign Management in HubSpot (2024–2025 Guide)

HubSpot has significantly enhanced its campaign management features with AI-powered tools to help marketers run smarter, more effective campaigns. This article outlines the key functionalities available, how to leverage them, and best practices for maximising results.

 

🔍 Key Features

1. AI-Powered Content Creation

  • AI Assistant for Ads: Generate or optimise Google ad copy using prompts. Easily rewrite, expand, or shorten suggestions for better engagement.

  • AI Content Agent: Supports campaign execution by auto-generating campaign copy and distributing content across multiple channels​​.

2. Campaign ROI Reporting

  • New Campaign ROI report allows you to track return on investment by linking campaign spend to closed-won revenue.

  • Accessed directly within the campaign tools for easier performance analysis and budget justification​.

3. Expanded Campaign Limits

  • Marketing Hub Professional: Up to 5,000 campaigns

  • Marketing Hub Enterprise: Up to 10,000 campaigns

  • Allows greater flexibility and scale for large marketing teams​.

4. AI Insights & Filters

  • AI Filters on Email & SMS: View and manage AI-generated or assisted content via filters in the Email and SMS Manage pages​.

  • Use this to analyse performance of AI-written assets separately from manually crafted ones.

📊 Best Practices

✅ Leverage AI Early in Campaign Planning

Use AI to brainstorm email copy, CTAs, and landing page messaging, then customise for brand tone.

✅ Combine AI with Human Review

AI is powerful but not perfect—review content for tone, accuracy, and brand consistency.

✅ Use Campaign ROI Insights to Iterate

Review ROI data monthly. Pause or optimise underperforming campaigns and double down on those with strong ROI.

✅ Apply Dynamic Date Filters

Use new dynamic date ranges in campaign reports to ensure insights always reflect the latest data​.

🛠️ How-To: Add AI Filters to Email Management

  1. Go to Marketing > Email > Manage.

  2. Use the AI Filter toggle to sort emails by those written with AI assistance.

  3. Click into each email for performance stats including bot-adjusted open/click rates​.

🎯 Use Case: Campaign Personalisation with AI

You're launching a regional campaign. Use the Content Assistant to generate localised versions of your email copy and landing pages. Then apply the AI filters to analyse which regions respond best.

📚 Related Resources